A new star is borne: the new strategy

摘要

From August 1, 2010 - with the harvest start of the Royal Gala -the Association of South Tyrolean Fruit Growers' Cooperatives (VOG) has a new corporate strategy. In an interview with Fruit World, Director Gerhard Dichgans calls it a "medal with two sides". How did it all start and what are the intentions of the reform? The project "VOG 2010" was initiated in 2008 when we analysed the requirements of ourcustomers and members.