Marketing Recreation Services in the Changing Landscape of Race and Ethnic Relations

摘要

The changing landscape of race and ethnic relations in the U.S. has influenced how members of racial and ethnic groups use leisure spaces, engage in leisure activities, and interact with community agencies. These current issues necessitate changes in how leisure organizations market their services to diverse constituents. The objectives of this manuscript are to examine: 1) racial and ethnic minority residents' concerns about the community and the factors that limit their access to recreation services, and 2) the changes made by the park district to their marketing efforts based on the study's findings.