A Game Analysis of Manufacturers' Product Safety Responsibility Based on the Bertrand Competition

摘要

Applying the basic idea of game thoery, this article analyses the game of manufacturers' product safety responsibility based on the Bertrand competition. The results show that: The level of the product safety responsibility provided by category g manufacturers is the same as if the category g consumers were making private voluntary contributions to the product safety responsibility. Raising the level of the product safety responsibility among category g manufacturers who supply category g consumers can create a Pareto improvement. g kind of manufacturers should transmit product safety responsibility signals effectively to solve the problem of asymmetrical information about product safety responsibility, and then establish good social reputation and increase expected profit.