Animal 'rips' omnichannel retailing with WMS

摘要

Founded by two surfers in 1987, board sportswear brand Animal is now a ￡26m fashion brand. The company has evolved to become an omnichannel business with three streams - wholesale, retail and ecommerce. Customers can buy Animal goods from a network of Animal retail outlets, online, or through major wholesale customers. These include retail giants like Surfdome, JD Sports and Debenhams, plus mail order specialists such as Littlewoods or Next and independent boardwear boutiques located across the UK.