Keeping consumers informed

摘要

For McDonald's, and fast-food companies like it, the evolution of what a customer wants — In relation to what a customer wants to know — has never been higher.'On any given day, McDonald's serves about 28 million people in the United States," says Ernie Meier, McDonald's director of quality for U.S. supply chain management. "And those people tell us what they think about our business and how we do business."