Beef checkoff approval high

摘要

Amongst the flood of information available to cattle producers and the media attending the 2018 Cattle Industry Convention in Phoenix last month were the results of the latest survey of beef producers regarding their thoughts on the beef checkoff. Thecheckoff has done this survey for many years to gauge producer reaction and concerns about the program.The survey, conducted by an independent third-party firm, found that 74% of producers surveyed approve of the beef checkoff program. That's 5% higher than last year. What's more, beef producers are generally more optimistic about the cattle business thanthey were a year ago.The survey also revealed, as it has consistently in the past, that the more beef producers know about the beef checkoff, the more supportive they are.