Racing to market: why metalworking suppliers are teaming up with NASCAR - big time

摘要

With some 30 million NASCAR fans willing to switch brands to support their favorite team, according to several market research reports, small wonder the logo for Target emblazons the hood of a Chip Ganassi stock car. Not only do fans see the logo as the car wends its way around the track, if the car wins, that's more air time.