Looking back over the last decade,the sun care sector has evolved to become one of the greatest success stories of the beauty industry.Thanks to sophisticated products and user-friendly packaging,as well as improved education and awareness around the risks of unprotected sun exposure,consumers are now using more sun care products than ever before,across products such as body cream,shampoo,lipstick and foundation.According to market analyst Euromonitor International,the global sun care market was worth almost US$1 lbn in 2019.The traditional markets of Western Europe and the US still dominate the sector,but countries such as Brazil,China and South Korea are showing significant growth potential as concerns over the effects of sun and pollution damage on the skin become more prevalent.A tan,it seems,is no longer worth dying for.
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