An exercise in containment

摘要

The established view regarding the split between glass and plastics in beauty packaging used to be’what was in plastics would stay in plastics'.After all,the brand owners knew their target demographics,and there were good cost,weight and logistics reasons why plastics were often the preferred option.Today,these certainties are not so entrenched,and the idea,at least,that the use of plastics should be questioned in all primary packaging applications is gaining credibility.At Stoelzle Masnieres,France,CEO and Head of Perfumery and Cosmetics Etienne Gruyez admits to SPC that messages about plastics tend to be oversimplified.