ANTICIPATING TRENDS in-cosmetics~R global

摘要

Reasons behind the fast pace of change within global beauty markets will be analysed at this year's in-cosmetics Global Marketing Trends presentations. Over three days in Paris,experts from leading research companies,brands and marketing agencies will cover a wide range of issues. Global consumers are broadening their beauty product routines by embracing new concepts and formats that offer versatility,a variety of options and different end results. Emmanuelle Bassmann,founder of In-Trend Ltd,will highlight examples of products that come with super-specific instructions,designed to maximise their effects through different types of usage. Bassmann contends that the simplest of products can be taken and used in a way that is beyond their intended function. Today's beauty brands are being challenged to adapt to changing norms and the increasing need for inclusivity. Jamie Mills,Senior Analyst at GlobalData,will examine the ways in which brands are repositioning their marketing stance to become more inclusive. Mills will draw on research detailing consumer behaviours that are driving this shift and highlight the brands disrupting the marketplace,as well as the latest marketing and innovation opportunities. Over the past decade,there has been a sea-change in the way young people identify with sexuality and gender. Sam Farmer,owner of Samuel Farmer & Co,will discuss how the personal care industry has the opportunity to develop a trusted,enabling and meaningful relationship with adolescents.