DOVE & KELLY ROWLAND INSPIRE GIRLS TO LOVE THEIR HAIR

摘要

US Dove has entered into a partnership with American singer and actress Kelly Rowland to help inspire confidence in young girls. After conducting a survey on body confidence,the Unilever-owned brand found nearly 50% of young women are self-conscious about their hair. As part of the initiative,Rowland and Dove have released a song titled Crown to encourage self-confidence. The video opens with young girls telling their story about being bullied for their hair style or colour. The ex-Destiny's Child band member said she related to the young women. She said:”Growing up,I felt many of the pressures young girls face today when it comes to embracing their hair,but my mum always tells me that your hair is your crowning glory and you should wear it proudly.