Clinique/Fresh Pressed’advert survives ASA ruling

摘要

UK Estee Lauder Companies-owned brand Clinique has survived an ASA ruling against its Fresh Pressed campaign online. Skin care brand Fushi Wellbeing argued that Clinique's Fresh Pressed collection-which uses ingredients that are chemically derived-could mislead consumers into believing the range is made from freshly pressed fruit or natural ingredients. Text on the brand's site read:”Fresh means power. Clinique Fresh Pressed harnesses the full power of pure,fresh Vitamin C to brighten,even,retexture-and deliver remarkable de-ageing results in just 7 days.”