Survey Says: Cosmetics' first readership survey in four years reveals some surprising statistics!

摘要

We recently conducted an in-depth readership survey - our first in over four years. We wanted to know what you think about the magazine. Are we on the right track? Is there anything we should be doing to help make your job easier? Do you have any suggestions on where we could improve?In less than 48 hours, more than 200 of you responded. Thank you so much for your comments and enthusiasm. We so appreciate your time and effort. Here is what you said: Just over 99.5% of you said you read every issue. (I'm not sure who the one person was who was not reading the issue, but nonetheless according to our survey one person was not reading the magazine!) Fifty-five percent of you read the issue thoroughly, cover-to-cover every time. And 77.6% actually discussed an article/ feature with someone else. What excited me most was that 58.7% of you actually clipped or filed an article for future reference. That's a strong endorsement for the importance of our educational content. We strive to bring you the latest product information and explain the most important technological advances.