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Acura gains clout, searches for cachet: Can dedicated team boost maturing brand's allure?

机译:ura歌获得影响力,寻找名声在外:敬业的团队能否提升成熟品牌的吸引力?

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LOS ANGELES - For nearly three decades, Acura and Honda were under the same tent at American Honda, with marketers, product planners and regional sales staffs splitting their time between the two brands. There have been some Acura - only employees in recent years, but for the most part, Honda Motor basically treated Acura products as upscale trim levels of Honda - badged products. And it showed.
机译:洛杉矶-近三十年来,Ac歌(Acura)和本田(Honda)在美国本田(American Honda)处于同一个阵营,营销人员,产品计划人员和区域销售人员将时间分配给两个品牌。近年来有一些-歌-仅员工,但在大多数情况下,本田汽车基本上将Ac歌产品视为本田-徽章产品的高档内饰。它显示了。

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