Loan application blasts could be a blow to dealers: Not matching the customer with right lender risks relationships, experts warn

摘要

Toda's technology makes it easy for finance and insurance managers to blast credit applications haphazardly across a wide spectrum of lenders rather than make the effort to match the right consumer with the right lender. But some dealership groups and auto finance experts say the tactic, called shotgunning, is inefficient and can harm a dealership's relationships with customers and lenders alike.