Siemens exiderdome Redefines the Road Show

摘要

When all's said and done, exiderdome will have hosted some 200,000 individuals from around the world. Suppliers of automation technology have long struggled with how best to demonstrate their capabilities to sometimes skeptical - and always time-pressed - manufacturing engineers and executives. # Sure, the Internet has changed how automation professionals gather basic decision-making information, but face-to-face interaction still is critical to building the long-term trust required of today's vendor-user collaborations. Further, engineers and other manufacturing professionals are notoriously hands-on when they choose automation products, wanting to "hold it, smell it, kick it," as Tom Varney, vice president of communications for Siemens Energy and Automation (E&A), the U.S. arm of the global automation leader, puts it.