Analyses of factor structure of affective impressions produced by line drawings, colors, words and combined stimuli of those properties

摘要

This study examined how the affective impressions of monochrome line drawings, colors, and abstract words influence the impressions of combined stimuli. Using the SD technique, we examined the impressions in the following 6 situations, drawing (D), word (W), color (C), drawing + word (DW), color + word (CD), and color + drawing (CD) conditions. Multiple regression analyses for scales of each factor were conducted in order to predict the impressions of combined stimuli from impressions of each stimulus property. The results indicated that the drawing and color components had strong influence on the impressions related to activity and potency factors. In contrast, it was revealed that word components greatly affected the evaluative impressions. Overall, we found a tendency that the influence of drawings had a primacy over that of words, and the words had a greater effect than the colors throughout the combined stimuli. These results suggest that figural configuration is a most important component of the impression formation appreciating pictures.