BASF Wins 2014 German Design Award

摘要

For the 20J4 German Design Award, BASF has been honored with a Special Mention in the category communication tools. The company received the international design award for its global trend book "Making Headway," in which BASF designers present the latest automotive color trends for automotive customers. Every year, BASF exclusively publishes such a trend book for its automotive customers. The book addresses both global and regional color themes and presents the latest automotive colors from Europe, Asia Pacific and North America. The award-winning "Making Headway" global trend book consists of two parts: a trend description and a removable and expandable color section.