Global Influence and Cyber Macht

摘要

This paper focuses on Global Influence and investigates the phenomena that the ability to influence events no longer resides primarily at the national or governmental level. Instead, small groups of people and even individuals with a potent message and a well-chosen audience are now able to broadcast their message, excite a population, and even initiate an attack. No overall theory on power has emerged in the information era because Cyber Macht is an idea that supports so many disparate academic areas. The authors attempt to lay the foundation for the formation of basic concepts for a new Cyber Macht theory.