Restoration professionals don't alwaysunderstand how social media can benefit their business. How can "likes" on Facebook antl re-tweets on Twitter turn from abstract concepts to actual dollars? It is easy to understand how people outside the restoration industry might use social media to promote products, but matching it up with wha1 is primarily an emergency-driven service is another matter entirely. The first step to grasping the benefits of social media is defining what it is in the first place. Social media is the biggest way to engage with consumers online. The two most prominent examples are Facebook and Twitter.
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