This, insists the TV chef Delia Smith, "is one of those oh-so-simple-but-oh-so-good desserts that offer precisely the right background to vivid, rich fruit like blackcurrants". That, says grower Clive Edmed, about Smith's Waitrose advert for cream terrine and blackcurrant coulis, is just what is needed to whet the British appetite for bigger helpings of a fruit that could do with a boost. Edmed, who grows lOOha of hops and fruit including blackcurrants in Tonbridge, Kent, is delighted that the TV chef is attracting media interest in his and her favourite fruit. When Smith featured in an earlier TV advert for a summer pudding based on blackcurrants, demand soared. "It shows the power of advertising," says Edmed. He saw what a good-news story could dofor another minor fruit a few years ago when talk of the cancer-and cholesterol-beating qualities of blueberries took off and its future as a superfruit was assured. Blackcurrants need this kind of press, he says, a view that chimes with the 50 or so other blackcurrant growers in the UK.
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