How to sell soil heath

摘要

With the rise of grow your own has come an increased consumer interest in maintaining healthy soil and in finding alternatives to conventional plant care chemicals. While natural fertilisers such as horse manure and blood and bone meal have always been with us, a new generation of so-called biotimulants, which boost the flora and fauna in soil, have established themselves in professional plant production, landscaping and turf care and are starting to find a market among consumers, too. However, suppliers report that this is not proving easy. As Squires managing director Dennis Espley told a recent Garden Industry Manufacturers' Association event: "If you come to me and need to explain your product, it is not going to sell."