A wholesale win for growers

摘要

Growfair - Pride of CornwalI couldn't come at a better time. The launch of the premium brand from Bristol Fruit Sales aims to plug a gap in the market for a top-notch, eas-ily recognisable fresh-produce brand that's as Cornish as clotted cream. Jointmanaging director Nick Matthews and his team will cream off good profits if all goes to plan. Last week's launch of early asparagus and new potatoes will be followed up by Growfair everything, from cauliflower to broccoli, mushrooms to strawberries. Andif it really takes off, Growfair will go far. Watch out for Pride of London. Pride of Devon or anywhere else seen as ripe territory for a brand as much about "ethical win-win relationships" with local vegetable, fruit and salad growers as racking up clients.