Hereford breeders are implementing new marketing strategies to reach new customers.

摘要

Breeders must be willing to give the extra effort or go the extra mile to get their cattle sold, says Dale Stith, an auctioneer and sale manager from Maysville, Ky."One has to have the visual material available like photos and videos to interest the buyer sitting at the computer. The product has to have the EPDs (expected progeny differences) and pedigrees to fit the marketplace. Presentation is paramount," Stith says.Fieldmen, breeders and sale staff agree presenting cattle in the most positive manner and providing a little bit of quality customer service will get the cattle to the right homes."Making a customer happy will always make you money," Stith says.