Global Products Can Save Ford and GM: After decades of failure, Fiestas, Cruzes and Buicks could be their salvation

摘要

WITH SO MUCH DISCUSSION OF THE DETROIT Three's missteps, it is amazing how little their single worst strategic failing enters the discussion: lack of truly global products and brands. The Honda Civic and Toyota Corolla are familiar cars all over the world. What's more, thanks to common hard points in vehicle architectures and assembly plants with similar layouts, Honda and Toyota can build most of their products in any factory they choose, in any corner of the globe, to meet changing market conditions.