Continuing Education as creative marketing

摘要

As a member of the practice team, I have always enjoyed attending continuing education (CE) events. Expanding my skills and gaining new knowledge have been rewarding for me both personally and professionally. Even though it can be difficult to find CEtopics that directly apply to my job as a practice manager, I appreciate the opportunity to sit back, open my mind, and learn something new. Attending CE events also allows me to meet new people and to network. As a practice manager, I began to realizethat CE could also provide marketing mileage for my practice. Although marketing can take many forms, it focuses primarily on appealing to the emotions of the consumer. Veterinary marketing is designed to touch the nurturing nature of pet owners so thatthey provide the best care possible for their companion animals. "Consumers" in a veterinary practice are also your internal clients, the employees. As a practice manager, you strive to help your team members feel satisfied with the services and qualitythe practice provides - especially to their own pets - so that they feel comfortable recommending those services to clients. The marketing methods described in this column are based on two facets of the same emotion: pride. Team members are proud to represent the practice to other professionals whom they meet at conferences, and the practice is proud that its team members are taking the time to expand their knowledge and skills.