Don't Mention the 'S' Word: Efforts to change public perceptions about cold weather tyres appear to be paying off

摘要

It is almost becoming a tradition here at Tyres & Accessories - every year around this time we take a look at the UK winter tyre market and happily observe that, yes, the market has indeed grown since the last time we checked.. But then we glance in the direction of Western Europe, particularly the Netherlands, and take stock of what has been accomplished there in terms of winter tyres and consumer acceptance and realise the UK motoring public still has a fair way to go.