Open Wide! - Marketing dental health to cat owners

摘要

With National Pet Dental Health Month in February, this is a great time of year for veterinarians to take a look at their feline dental health marketing techniques. Trends magazine spoke with AAHA-accredited practices across the country to learn moreabout how they bring in feline dental health patients in order to provide these all-important services. Each practice has a little different approach to its marketing strategies, but there is some common ground. Social media, including everything from targeted emails to newsletters, Facebook and Twitter, plays a large part in marketing efforts. Communicating with current clients in the exam room is a time-honored method that still works, though technology has added a new, cutting-edge twist.