'Grudge purchases' Want to sell that shock, strut, tire, alignment job? It's a lot different than a pair of shoes

摘要

FENTON, Mo.—For retail shops selling clothing, shoes, entertainment, etc., customers walking through the door generally are excited to buy something they really want. Maybe they even saved up for it. In the tire and automotive aftermarket, a customer normally walks in the door after a road disaster, or avoiding for as long as possible a vehicle repair or postponed routine maintenance. Any way you look at it. it's more of a grudge purchase—one the customer doesn't want but really needs.