Sun-Care Brands Should Reach Out To Consumers Of Color

Suzanne Blecher

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Sun-Care Brands Should Reach Out To Consumers Of Color

机译：防晒品牌应吸引有色消费者

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Research highlighted by L'Oreal demonstrates that sunscreen marketers could grow their customer base - and serve a significant public health need - by raising sun-protection awareness among consumers of color. Currently, there is a popularly held misconception that people with darker skin are immune to skin cancer, L'Oreal says.

机译：欧莱雅强调的研究表明，防晒霜营销人员可以通过提高有色消费者的防晒意识来扩大其客户群，并满足重要的公共卫生需求。欧莱雅说，目前，人们普遍认为皮肤较黑的人对皮肤癌免疫。

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《The Rose Sheet: Toiletries, Fragrances and Skin Care》 |2012年第26期|共1页
作者
Suzanne Blecher;
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中图分类香料及化妆品工业;
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1. Sun-Care Brands Should Reach Out To Consumers Of Color [J] . Suzanne Blecher The Rose Sheet: Toiletries, Fragrances and Skin Care . 2012,第26期

机译：防晒品牌应吸引有色消费者
2. A color study on the packaging design of Korean brand cosmetics -Focusing on affordable brands for female consumers- [J] . Fang Wen, Meng-jun Huang E3S Web of Conferences . 2021,第a期

机译：韩国品牌化妆品包装设计的一种颜色研究 - 对女性消费者负担得起品牌 -
3. Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands [J] . Helena Nobrea* Journal of Transnational Management . 2011,第4期

机译：消费者应该爱上品牌吗？：关于特定的消费者与品牌关系对消费者与品牌发展的债券质量的影响的调查
4. Brand Personality (Web vs. Print): Consumer Perception of Color in Branding [C] . Justin Furgurson TAGA annual technical conference . 2017

机译：品牌个性（网络与印刷）：消费者对品牌色彩的感知
5. Brand Personality: Consumer's Perceptions of Color Used in Brand Logos [D] . Ridgway, Jessica Lee 2011

机译：品牌个性：消费者对品牌徽标中使用的颜色的感知
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

机译：品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Sun-Care Brands Should Reach Out To Consumers Of Color

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