Trends With Benefits: An online portal offers designers easy access to consumer insight

摘要

On a corkboard wall in their East London studio, Martin Raymond and Chris Sanderson have pinned up hundreds of clippings from international newspapers and magazines: style stories from Japan, business briefs from Germany, local news from Australia. The pair maintain this voracious media diet in order to find the few items that might be useful for subscribers of LS:N ("Lifestyle News Global"), their nascent online lifestyle news service.