Tata Elxsi and Ocean Herbal win the prestigious 'India Star Award' for innovative packaging design

摘要

TATA Elxsi, India's leading design company and Ocean Herbal, a premium Ayurvedic brand have been honoured with the "India Star Award" for excellence in packaging design. The packaging design has been selected among 507 entries by a jury comprising of eminent persons belonging to recognized institutions, government bodies and industry experts. Ocean Herbal a new entrant in the Rs. 8000 Crore Indian Ayurveda market wanted to launch a premium Ayurvedic brand. Tata Elxsi was entrusted with developing the complete brand including the brand identity and packaging design for all the variants. Taking cues from the brand name and key attributes of Ayurveda such as trust and good health, a distinct identity was developed that was contemporary and sophisticated. On the packaging design front Tata Elxsi worked on two aspects which included the form as well as the dispensing mechanism. The design had a well rounded body with a trapezoidal shape that was easy to grip and gave the brand a distinct look. The unique dispensing mechanism ensured an easy and controlled flow of tablets while dispensing. Moreover the design also addressed key challenges of brand visibility, shelf throw, stacking and usage especially amongst elderly people.