South Africa's Pioneer Foods plans for new biscuit brand

摘要

South African food and beverage company, Pioneer Foods plans to take 10% of the country's biscuit market bydropping the Kwality Biscuit brand it bought in 2004 and introducing an expanded biscuit range under a new brand from the middle of next year. The company is then looking to increase its market share to eventually capture at least 25% of the market.Pioneer Foods which owns the Sasko wheat products and Bokomo breakfast brands, has spent R150-million on the factory in Johannesburg that will produce sweet and savoury biscuits.