Nothing to Hide: The value of leather as a component brand

摘要

The value of an article may be defined as a function of its performance during use and perceptions of its uniqueness or desirability. Performance is determined as a combination of material properties and engineered design. Perceptions are subjective and malleable; they are shaped by information deemed reliable and by personal experience. Leather has a good reputation for durable performance and it is widely perceived as a luxurious material that wears well and ages gracefully. The leather manufacturing industry has significant vested interest in maintaining a strong identity and favorable image for leather to support its position in the market as a material of high value.