Free your mind

摘要

One of the fascinating things about working with the different types of clients we encounter as watershapers is that we can never really know what to expect. If myyears of experience have taught me anything, it's that perception is often very different from reality. Instead, what I find is that the basic assumptions we might be inclined to make about different "categories" of clients are, often as not, completely confounded by the uniqueness of every situation. As a result, working effectively across a range of project types and client economic levels means being able to withhold judgment or at the very least avoid acting on the assumptions we can't help carrying with us. The truth of the matter is that our prejudices may help at times, but it's just as likely that they'll make us miss the mark. Striking the balance between those two opposing positions can be tricky if you don't keep an open mind.