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A recent press release from a large semiconductor company stated that its latest SDRAM had been fabricated using a 0.11-mm process. If this were so, the size of the die would be larger than my office, and I have a small office. Of course, the company meant microns and not millimeters―an error that should have been caught in the final approval cycle. But, in today's fast-paced "fire-ready-aim" world, this was not so. Within one hour of receiving the press release, three high-technology information-related Web sites and the company's distributor had already posted the press release with the fabrication mistake. The release came replete with quotes from the marketing manager promoting the benefits of 0.11-mm-process technology. In the rush to be "first" with the news, some professionals seem to have omitted data checking.
机译:一家大型半导体公司的最新新闻稿称,其最新的SDRAM是使用0.11毫米工艺制造的。如果是这样,那么模具的大小将比我的办公室大,而我的办公室很小。当然,公司的意思是微米而不是毫米,这是应该在最终批准周期中发现的错误。但是,在当今快节奏的“射击就绪”世界中,事实并非如此。在收到新闻稿的一小时内,三个高科技信息相关的网站和该公司的分销商已经因制造错误发布了新闻稿。该版本充斥着市场经理的话语,宣传0.11毫米工艺技术的好处。急于要成为新闻的“第一人”,一些专业人士似乎省略了数据检查。

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