In the current challenging economic climate, increasing efficiency of operations is a priority for every business. Transportation is no exception; here one of the most attractive goals is to increase efficiency in traffic management without investing in new infrastructure, and that is where intelligent transportation systems (ITS) can play a key role, especially when working closely with local authorities. The appeal of ITS is its cost effectiveness in comparison with investment in conventional infrastructure. However, there is work to be done in telling the full story about the potential of ITS, delivering more for less and providing compelling evidence to inform investment decisions.
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