Picture's mixed for Virgin after disappointing debut

摘要

Observers are divided on the prospects of Virgin Media following the cable operator's relegation to second place in the UK's broadband market after its much-vaunted rebranding in February. Analysts at investment banks UBS and Morgan Stanley predict troubled times ahead, but experts at industry consultants Logan Orviss and Ovum say the company is just having post-merger teething troubles. Virgin ended 1Q07 with a 22.6% share of the UK broadband market after shedding the NTL brand, just over two percentage points behind the retail arm of the UK incumbent BT.