In this interesting argument for the reintroduction of metaphor as a rhetorical strategy for technical communicators, Timothy Giles emphasizes the importance of the metaphor to convey complex concepts in scientific and technical communication and the necessity for us, as teachers of technical communication, to include metaphor in our pedagogy. He particularly laments the loss of metaphors in secondary school science textbooks and ends his book with a discussion of how metaphor and figurative language can help scientists generate knowledge, as metaphor can help the public understand scientists. Essentially, Giles implores us to acknowledge the significance of metaphor in scientific and technical communication.
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