Educational Publishing in China: Status Quo, Problems and Counter Measures

摘要

In China, educational publishing is devoted to publishing mainly textbooks and teaching materials. For a long time, education publishing has dominated others in China’s publishing industry. However, after entering the new century, especially in the last 2 years, there has been the impact of changes in the College-Entrance Examination, the Invitation to Bid for Compilation and Publication of Textbooks, government procurement and Scientific and Technological Advancement for supplementary books. Therefore, publishing for education has been losing its previous major role and dominance. For making a leap forward and breakthrough in educational publication, we must open up a new train of thought for the development of educational publishing, we need three distinct transformations: first, change in publishing mode from extensive to intensive growth. Second, transformation from variety-scale to market-scale expansion. Third, transformation from being just a provider of content to one providing both content and services.