Sell Your Research: Public Speaking for Scientists

摘要

Both these books provide tips to scientists for communicating their research. The more substantial How Scientists Communicate focuses on scientists communicating with other scientists, mainly through publications but also through presentations at conferences. One chapter deals with communicating with non-specialist audiences. In contrast, the slimmer Sell Your Research is almost entirely about presenting science to non-specialist audiences, including the general public, young people, journalists, managers and funders. If we define 'science communication' as being the communication between scientists and those without formal scientific expertise (e.g. laypersons, publics), rather than between scientists, How Scientists Communicate is mostly about 'scientific communication' while Sell Your Research emphasises science communication.