At the time of the Snap Pack announcement in 2018, Carlsberg also unveiled several other packaging improvements designed to rein in the emissions from its packaging. Among them: A switch to Cradle-to-Cradle Certified™ inks on its bottle labels to improve recyclability. The development was suggested by C2C co-creator professor Michael Braungart and was developed in partnership with ink supplier hubergroup. Said Julian Marsili, Carlsberg Brand Global Director, for Carlsberg Group, at the time the brewer announced the use of the inks, "Printing inks have major impacts on the recyclability of packaging because they are often recycled along with paper fibers. To improve the recyclability of Carlsberg labels in selected markets, we are using the hubergroup Eco-Offset Ink Premium Plus, which is Cradle-to-Cradle Certified at the Silver level."
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