Packaging is always challenged to balance a number of competing priorities. On one hand is Marketing, and the desire for innovative packaging that acts as the "silent salesman," driving customer purchase intent and revenue. On the other hand is Procurement, which is frequently tasked with avoiding the introduction of any incremental supply chain complexity or incurring any cost increases as a result of packaging changes. Add Sustainability to the mix, and the challenge of balancing all of these competing objectives gets all the more challenging. This article outlines three packaging material ideas that can positively impact sustainability metrics for resin-based packaging, with a neutral impact on appearance and potentially lower costs and improve price stability.
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