ABSOLUTELY STUNNING

摘要

The Absolut Co. is no stranger to innovative packaging. In the past, its limited editions have featured everything from a mirror-covered Absolut Disco gift pack (2007) to a plain glass bottle with no decoration whatsoever (2009). But the company's most recent limited edition, introduced September 2012, is without question its most remarkable packaging achievement. Called Absolut Unique, the limited edition comprises nearly four million uniquely decorated bottles, each with a numbered label. That's right: No two bottles are alike.