3 tactics for provocative packaging promotions

摘要

People are willing to go to great lengths to attract our attention-just look at presidential candidate Donald Trump and his latest shock-worthy remarks. Brands, like people, often do the same to regain market share, increase sales and/or grow their consumer base. They come out with new product innovations. They redesign their packaging. They create new formulas-gluten-free/sugar-free/fat-free-you name it. And they employ one of the best ways for a brand to get consumers' attention: They launch a promotional packaging campaign. Promotional packaging often features unique graphics, compelling messaging and a call-to-action that creates intrigue, promotes trial and provokes purchase. In this age where it seems like everything is readily available (and via two-day shipping nonetheless), consumers need to feel like they are getting something unique to make a purchase.