Global Brand Protection Market to Exceed $11.4 Billion by 2014

摘要

Led by innovations in RFID, security printing, and 2D bar code technology, the global market for brand protection is expected to be $6.7 billion in 2009, according to a new study by Pira International. With a healthy CAGR of 11.1 percent, this market is projected to reach a value of more than $11.4 billion by 2014.rnBased on primary research and expert analysis, "The Future of Anti-Counterfeiting, Brand Protection, and Security V" breaks down the market by technologies, end-use segments, and geographic markets, with five-year forecasts to 2014. The study explains the key drivers and trends shaping the brand protection market and also provides an up-to-date overview of the competitive landscape.