The wine industry is bursting with new blends and the growing craft beer phenomenon shows little sign of slowing. More products mean that consumers have more options than ever before, but it also means that shelves are crowding. Achieving the moment of truth is becoming more difficult and beer, wine and spirits labels need to cut through the noise to trigger a purchase. As the alcoholic beverage market expands, label print- ing methods, finishing options and available substrates have experienced their own growth. To succeed on-shelf, label printers need to be on the pulse of the latest packaging trends to win over customers.
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