Targeting Millennials & Gen Z with Packaging

摘要

With a value statement expressed with emojis, it makes sense MeUndies' target demographic consists of millennials and Generation Z. vleUndies， business model as an online underwear subscription service has helped it break from the mold of the motononous task of underwear buying, but the brand goes a step further, implementing uniquely designed packaging every season, encouraging recipients to share the packaging and product on social media.