Shell unveils industry's first private label card discount

摘要

Shell is about to launch a new-style proprietary credit card that will give consumers a 5cts/gal discount if they buy at least 45 gallons a month, Oil Express learns. The new card will debut on May 3. All three grades of fuel qualify for the discount but purchases will be capped at 100 gals/ mo, Shell says.rnThe new card, co-branded with Shell's bank partner Citi, is called "Drive for Five" and will work on Shell's existing EPOS hardware and processing networks, the company says.