Stakeholder Management and Program Planning in German Public Theaters

摘要

Taking the example of a German public professional theater, this study is the first to analyze how stakeholder interests are managed in the process of program planning. We address the following questions: (1) What are the goals and interests of the most influential stakeholders? (2) How are these goals and interests reflected by theater management when deciding the season's program? (3) Which strategies does theater management apply to balance conflicting stakeholder goals and interests? Results of our qualitative study identify five decisions to be made with regard to program planning: selection of the season's theme, plays, stage directors, cast, and chronological order of productions. Four strategies of balancing conflicting stakeholder goals and interests are identified: setting priorities, combining stakeholder interests, focusing on neutral goals, and developing audiences.